Founder.
Michael Shackleton
Single Point Strategy is built on a pattern I have seen throughout my career.
In senior roles at Warner Bros, Unilever, and Entertainment Partners, I repeatedly saw growth stall - not because of effort, but because of lack of focus.
When I identified a clear customer need and built the business around solving it, performance changed quickly:
- Warner Digital TV LATAM, repositioning around a single audience need moved the channel from Top 20 to Top 5
- HBO UK, building brand and product around a clear solution drove 150% overperformance
- Entertainment Partners, aligning the customer journey and product proposition generated $25M+ in new revenue
Across roles, the pattern was consistent: when the business was built around solving a single, clear customer need, growth accelerated.
Single Point Strategy is the system I built to make this repeatable.
The companies that grow don’t do more.
They determine what matters most and build the business around it.
That is the Single Point.
The decision that drives growth.